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Practicing What We Preach: Developing a Strategy Towards Carbon Neutrality

A common refrain at Measurabl is, “You can’t manage what you don’t measure.” We share this advice with our partners and implement this concept in our own ESG (environmental, social, governance) strategy. The first step in improving environmental impact is collecting material data points and establishing a historic baseline of resource consumption. 

As tenants who lease our office space, we have limited direct access to utility data (energy, water, or waste) given our leasing terms. To gain better insight into our electricity consumption, Measurabl installed a submeter in the office and began tracking the electricity consumption at our San Diego headquarters in 2020. With an established baseline, Measurabl created a multi-year strategy to offset carbon emissions with the goal of becoming carbon neutral by 2030. 

In 2021, we purchased offsets to compensate for the carbon emissions directly associated with the electricity usage tracked by our submeter. Understanding the shortcomings of low-quality carbon offsets, we committed to only purchase offsets that have been verified by a third party and that have multiple benefits. The offsets purchased for 2020 emissions will fund a project that works with Indigenous communities in Northern California to restore natural salmon habitats. 

While limited, this is a very important first step toward becoming a carbon-neutral organization. By 2025, we also plan to offset the electricity associated with our office’s HVAC system and quantify the energy usage of our off-site servers. Ultimately we aim to account for Scope 3 carbon emissions to become a carbon negative company.

As humanity builds a carbon-neutral energy infrastructure, Measurabl understands that carbon offsetting is not the final solution but rather a stop-gap measure to carbon emissions. In the short-term, we will compensate for our emissions to minimize harm. In the long run, we will adjust our behavior and prioritize renewable energy in our sourcing. 

Measurabl now looks ahead to more environmentally focused efforts, like reducing company travel, carbon accounting, offsetting emissions for remote employees, and reevaluating our vendors and procurement process. We understand the challenges in front of us and are excited to approach them as part of our ESG journey!