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ABOUT MEASURABL

The World’s Most Widely Adopted Sustainability Platform

Measurabl is the world’s most widely adopted sustainability data platform, empowering over 1,000 customers across 93 countries representing more than 18 billion square feet of real estate to measure, manage, report, and act on sustainability.

Measurabl helps real estate organizations leverage sustainability data to drive superior asset value and lower cost of capital, resulting in more profitable real estate. 

Measurabl serves as the catalyst for sustainable real estate, helping the industry’s most innovative companies optimize their sustainability performance, assess exposure to physical climate risk, and act on decarbonization and sustainable finance opportunities. 

Our Mission

Drive urgent transformation to a profitable, sustainable built environment.

Our Vision

Pioneer the indispensable technology and ecosystem powering sustainable real estate, creating investment-grade measures and benchmarks of performance for any building, anywhere in the world.

A Legacy of Leadership

Measurabl was founded in 2013 in San Diego by Matt Ellis and Lance Onken and has been at the forefront of technology innovation from the start.

2013

Founded

2016

Launched USync

2018

Launched SaaS Business Model

2019

Expanded to Europe

2020

Launched Physical Climate Risk (PCRX)

2022

Q1 Launched Capital Markets Solutions

2022 Q1

Q1 Launched Data Collection Assist

2022 Q2

Acquired Hatch Data

2022 Q3

Acquired WegoWise

2022 Q3

Launched Professional Services

2024

Launched next-generation platform and Quantum Cloud

2013

Founded

2016

Launched USync

2018

Launched SaaS Business Model

2019

Expanded to Europe

2020

Launched Physical Climate Risk (PCRX)

2022

Q1 Launched Capital Markets Solutions

2022 Q1

Q1 Launched Data Collection Assist

2022 Q2

Acquired Hatch Data

2022 Q3

Acquired WegoWise

2022 Q3

Launched Professional Services

2024

Launched next-generation platform and Quantum Cloud

Leadership Team

Matt Ellis

Co-Founder & CEO

15 years, CBRE

Lance Onken

Co-Founder & Distinguished Engineer

19 years, Websense

Maureen Waters

President

30 years, C&W, TenX

Kumar Brahnmath

Chief Product and Technology Officer

14+ years, Amazon, SunPower

Edward Allen

Chief Revenue Officer

25+ years, MSCI, Goldman Sachs

Sara Maffey

SVP Managed Services

20 years, C&W, Transwestern, Turner Construction, Yale

Chris Zegal

SVP of Marketing

20+ years, Ten-X, Walker & Dunlop, Marketbridge

Sara Anzinger

SVP of Strategy and ESGx

20+ years, Fitch Ratings, GRESB, RBC Bank

Board

Matt Ellis

Co-Founder & CEO

Lindsay Luger

Partner, Energy Impact Partners

Brian Nugent

Partner, Sway Ventures

Jake Fingert

Partner, Camber Creek

Marjorie Tsang

Former NY State Pension Fund, USAA Board Member

Liza Benson

Partner, Moderne Ventures

Vince Monteparte

Partner, Sway Ventures

Financial Backing

Broadscale

Building Ventures

Camber Creek

Concrete Ventures

Constellation Technology Ventures

Divco West

ENERGY IMPACT Partners

Impact Engine

Broadscale Kingstone Capital

Lincoln Properties

Moderne Ventures

RET Ventures

Salesforce Ventures LLC

S&P Global Ventures Inc.

Starwood Capital

StonePoint Capital

Suffolk Technologies Fund 1, L.P.

Sway Ventures

Torque Investments, LLC

WVV

Global Coverage,
Local Service

93

measurabl countries

18B sq ft

MANAGED globally /1.67B SQUARE METERS

Awards

Learn how to navigate Energy Star Portfolio Manager for commercial real estate with Measurabl’s expert FAQ. Get insights & tips now!

ENERGY STAR
partner of the year

Six consecutive years — 2019 – 2024

CRE Tech
Real Estate Award

2022

Global Cleantech Cluster Association Award

Top 30 — 2014

San Diego Business Journal Innovation Awards

2016

Top Tech Award
Private Large Business

2023

Our Impact

Environmental

What we’re doing

  • Energy use management
  • Carbon offsetting for Measurabl and 273M MTCO tracked for our customers
  • Sustainable product purchasing

Social

What we’re doing

  • Donating 1% of revenues and time to nonprofits that connect with our values 
  • Diversity, Equity, Inclusion, and Belonging program 
  • Implementing Employee Resource Groups

Governance

What we’re doing

  • Sustainability performance disclosure
  • Equal pay reviews 50% Leadership team gender and ethnic diversity. 
  • 50% Board gender diversity

Measurabl News

July 16, 2025

IPE Real Assets: Highlights Measurabl’s Free Solution Launch

July 16, 2025

Financial Post: Measurabl Launch Free Tool

July 16, 2025

World Property Journal: Measurabl Launches Free Sustainability Software

Matt Ellis

Co-Founder & CEO

Matt is responsible for overall company operations, product vision, and investor relations. Before founding Measurabl, Matt spent five years with CBRE, the world’s largest commercial real estate services company, where he led CBRE’s Sustainability Practice Group, implemented its industry-first global carbon neutrality program, and served as the company’s first Director of Sustainability Solutions. He was also the youngest member of CBRE’s Global Sustainability Advisory Committee. Matt’s debut book, From Green to ESG, is available now! 

Get your copy here

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Lance Onken

Co-Founder & CTO

Lance is Measurabl’s Co-Founder and CTO, where he oversees product development and is responsible for the technology vision and teams which bring the product to market. He has twenty years of experience across enterprise software applications and SaaS platforms. As Co-Founder, Lance played a significant role in launching the business and building the Core SaaS application.

Before joining Measurabl, Lance was a Principal Software Engineer at Websense. Currently, he sits on UCSD’s Real Estate and Development Advisory Board.

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Maureen Waters

PRESIDENT

Maureen is Measurabl’s President, spearheading sales, marketing, strategic partnerships, HR, finance, customer success and solutions engineering, in addition to directing the overall growth strategy and execution of Measurabl’s three-year strategic plan.

Maureen has an extensive and distinguished career across real estate, technology, and venture capital, spanning over 25 years. She has successfully built and scaled profitable real estate and technology companies, taking them from inception to unicorn status including establishing MetaProp Ventures as a PropTech innovation leader, transforming Ten-X into a tech-enabled transaction platform, and executing strategic transformation plans, leading M&A, marketing, and sales teams for industry giants such as Cushman & Wakefield. Prior experience includes senior executive roles at Bill Gates Investments and CBRE.

Edward Allen

Chief Revenue Officer

 

Edward is the Chief Revenue Officer at Measurabl, overseeing global sales, account management and revenue operations. He brings over 25 years of leadership experience across information services, financial technology and investment management.  He previously served as Managing Director at MSCI where he led the Americas Client Coverage organization for ESG & Climate, Index and the Asset Owner segments. In these roles, Edward built and managed high-performing teams, driving strategic growth across multiple business lines and geographies. His expertise spans go-to-market strategy, sustainable investment and analytics, helping clients use data and insights to manage risk and make better informed investment decisions.  Edward began his career at Goldman Sachs Asset Management; he holds an MBA from HEC Paris.

 

Sara Maffey

Sara is Measurabl’s Senior Vice President of Managed Services, where she leads go to market strategy, including pricing, ecosystem development, advisory service delivery and customer implementation.

Sara has 20 years of deep experience throughout the built environment lifecycle from the construction management at Turner Construction Company to commercial real estate asset strategy at Cushman & Wakefield and Transwestern, where she served as a board member. Sara was a Presidential Management Fellow under the Obama Administration, where she built ecosystems around entrepreneurship and tech. Prior to joining Measurabl, she was the Head of Corporate Strategy at PropTech startup, Local Logic, focused on due diligence, raising venture funding, and expanding market and product strategy. She has a degree in architecture and urban design from New York University and an MBA from Yale University. Sara’s background allows her to provide strategic direction to drive growth at real estate sustainability and PropTech companies.

Chris Zegal

Chris Zegal is a modern marketing leader who transforms brands and drives sustained revenue growth. Known for building high-performance teams, Zegal’s expertise spans go-to-market strategy, digital marketing, corporate communications, and sales integration. At Ten-X, he spearheaded the game-changing “Battle of the Bids” campaign, attracting over 10,000 participants and awarding $3M in prizes, while at Walker & Dunlop, he launched the industry-leading “Walker Webcast,” driving $7B+ in new lending.

Now as Senior VP of Marketing at Measurabl, Zegal is poised to drive strategic growth, expand the brand, and launch the Next Gen platform. Recognized with top industry awards, including the “Best in Biz Award” and Communicator of the Year, he brings a track record of breakthrough results to elevate Measurabl’s leadership in sustainability tech.

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Sara Anzinger

Sara is SVP of Strategy and ESGx at Measurabl where she leads an incubator for ESG data and cross-functional growth initiatives requiring coordination across product, strategic partnerships, marketing and sales. 

Sara’s 20+ years of experience in real estate finance, banking, and sustainability inform her intrapreneurial spirit. She established Fitch Ratings’ sustainable finance initiative in the Americas and managed the company-wide roll-out of ESG Relevance Scores, developed net new debt and fixed income initiatives for GRESB, and led Measurabl capital markets product development and sales. Prior experience includes various real estate-related roles at PNC Bank, Royal Bank of Canada, and iCap Realty Advisors.

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Matt Ellis

Matt is responsible for overall company operations, product vision, and investor relations. Before founding Measurabl, Matt spent five years with CBRE, the world’s largest commercial real estate services company, where he led CBRE’s Sustainability Practice Group, implemented its industry-first global carbon neutrality program, and served as the company’s first Director of Sustainability Solutions. He was also the youngest member of CBRE’s Global Sustainability Advisory Committee.
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Lindsay Luger

Lindsay is a Co-founder and Partner of Energy Impact Partners (EIP). She has spent her career investing in technology companies with a focus on energy, power, and sustainability. At EIP, she has led investments across consumer tech, prop tech, indoor agricultural, ESG measurement, and customer engagement SaaS. Prior to EIP, Lindsay was a Vice President of Digital Power Capital and Wexford Capital, working on dozens of venture capital and growth equity transactions and also serving in operational roles as Vice President of Finance at two portfolio companies.

Brian Nugent

Brian is a Founding General Partner at Sway Ventures. Previously he was an Investment Partner at Torch Hill Investment Partners, a mid-market private equity firm that specializes in technology investments in the defense, intelligence, and aerospace sectors. He was also a serial entrepreneur building venture-backed companies in Silicon Valley.

Jake Fingert

Jake is a Managing Partner at Camber Creek, a strategic investment firm focused on real estate technology companies. Previously he was a Senior Policy Advisor at the White House, appointed by President Obama.

Marjorie Tsang, JD, NACD.DC

Marjorie served as Associate Counsel for Investments, Director of Real Estate Investments, and Interim Chief Investment Officer at the New York State Common Retirement Fund, the third largest public pension fund in the United States, with assets of approximately $246 billion as of June 30, 2022. She was tasked with initiating the pension fund’s ESG program across all asset classes in 2013.

Tsang is now a Board Member of Measurabl, and has served on the boards of USAA Real Estate, several private investment companies, the WX Charitable Fund and WX, Inc. — an organization that works to promote the advancement of women in commercial real estate, enhance the public perception of the role of women within the industry, and promote the highest standards of professionalism, ethics, and integrity in the field.

Liza Benson

Liza is a Partner with Moderne Ventures with over 22 years of venture capital experience and leads investment activity for the Fund with particular focus on companies that can thrive within the real estate industry. Since joining Moderne four years ago, Liza has led transactions in Caribou, Xeal, Super, Kaiyo, Acorn Finance, Bend (sold to HSA Bank), EasyKnock, and Unacast. Prior to Moderne, she was a partner with StarVest Partners, a fund focused on expansion stage B2B SaaS Investments. Previously, Liza was a Managing Director at Highbridge Principal Strategies and a Managing Partner at Bear Stearns’ Constellation Growth Capital.

Vince Monteparte

Vince is a Venture Partner and Principal in the venture capital and investment banking industry. A diverse background in technology, aerospace, transportation, logistics, property tech and ESG has led Vince to roles as Venture Partner at Sway Ventures, a venture capital that backs industry-disrupting founders from inception to exit and Principal at Global Capital Markets, an investment banking firm focusing on mid-market transactions for technology, software, and service companies.