As we dive into 2025, it’s worth reflecting on the standout moments from 2024 that continue to shape the future of real estate. One such moment was the CREtech 2024 conference, where industry leaders from Boston Properties (BXP) shared how they are reimagining the built environment by integrating sustainability and technology.
They shared the secrets behind their notable success in integrating sustainability and technology to reimagine the future of real estate. Central to this success is BXP’s strategic partnership with Measurabl. By leveraging Measurabl’s tools for real-time energy monitoring, performance benchmarking, and predictive analytics, BXP has transformed its sustainability data into a strategic advantage.
Moderated by Matt Ellis, CEO of Measurabl, the discussion featured insights from Jim Whalen (CTO), Ben Myers (Senior Vice President, Sustainability), Karen Baker (SVP of Property Management), and Colin Joynt (CIO). These leaders demonstrated how their vertically integrated model and collaborative culture have made BXP a global leader in sustainable real estate.
BXP: A Snapshot of Leadership
BXP, a premier owner and developer of workspaces across six major U.S. gateway cities, operates with a unique vertically integrated model. Unlike many real estate companies, BXP directly manages all aspects of their properties, from engineering to operations, ensuring total alignment with their sustainability goals.
Jim Whalen highlighted the company’s dedication to operational excellence, customer service, and sustainability, noting that their client base, including Fortune 100 and 500 companies, demands high environmental standards. This culture of excellence has enabled BXP to outperform competitors in even the most challenging markets, like New York.
A Culture Built on Sustainability
“Sustainability at BXP was never bolted on—it is deeply integrated into our DNA. From the boiler room to the boardroom, sustainability initiatives permeate every level of the organization.” Ben Myers, Senior Vice President, Sustainability,
BXP’s commitment to achieving carbon neutrality by 2025 and setting ambitious 2030 targets reflects a deep-rooted culture of accountability. One of BXP’s strengths lies in its collaborative, asset-by-asset approach to target setting. By involving property managers, engineers, and regional teams, they ensure buy-in and feasibility for every initiative. As Ben explained, “You can’t achieve lasting sustainability by imposing goals from the top down without a plan.”
Turning Data into a Competitive Advantage
BXP’s success in sustainability is closely tied to its robust use of data. In partnership with Measurabl, the company has transformed data into a strategic asset, beginning with real-time energy monitoring and expanding into advanced predictive analytics. A standout example is BXP’s work at 140 Kendrick Street, where real-time data from tools like Measurabl allowed the team to optimize energy performance, achieving a 15-20% improvement through continuous tuning.
Innovation in Action in NYC
The GM Building in Manhattan showcases BXP’s ability to balance sustainability and profitability. Through retro-commissioning, electrification of the chiller plant, and advanced monitoring tools, BXP reduced the building’s energy use intensity (EUI) from 115 to 70, earning its first-ever Energy Star award. These upgrades not only met sustainability goals but also saved $3 million annually, demonstrating that green investments drive both environmental and financial returns.
Fostering Innovation and Team Buy-In
Karen Baker, SVP of Property Management in NYC, highlighted the truly team-oriented element of BXP’s sustainability journey, crediting the engineering and property management teams for their critical role. Quarterly town halls celebrate achievements, share best practices, and reinforce the company’s vision.
Colin shared how fostering a culture of innovation and encouraging teams to “fail forward” has been key to success. By modeling data and embracing iterative processes, BXP continues to push the envelope in real estate innovation.
Looking Ahead: AI and Beyond
The panel concluded with a discussion on the future of real estate technology. BXP is actively exploring AI to enhance decision-making and efficiency. With nine cross-functional AI cohort groups, the company is poised to leverage cutting-edge technology to meet its ambitious sustainability goals. BXP’s leadership in sustainability and technology, powered by its collaboration with Measurabl, offers a unique roadmap for the real estate industry. By combining a vertically integrated model, data-driven decision-making, and a collaborative culture, they’ve shown that environmental and financial success go hand in hand.
Want to learn how Measurabl can help your company unlock its sustainability potential? Get in touch today.