A Letter from Maureen Waters
As we begin 2026, I’ve been reflecting on the past year — not through the lens of market headlines or policy shifts, but through the experiences of our customers.
2025 was a demanding year for the real estate and sustainability industry. Expectations for performance, accountability, and transparency continued to rise, even as organizations faced tighter budgets, more complexity, and greater scrutiny. What stood out most was not how uniform those challenges were, but how different they looked across portfolios, regions, and organizations.
Our customers are not all in the same place in their sustainability journey — and they shouldn’t be. Some are just getting started. Others are scaling globally. Many are navigating new regulations, investor expectations, and operational constraints at the same time.
Our role at Measurabl is to meet customers where they are and support better sustainability decisions — by providing data they can trust, and tools that help them make choices aligned with their priorities, constraints, and desired ROI.
Customer Outcomes, Grounded in Real Decisions
Across those varied starting points, one thing was consistent in 2025: customers focused on operating outcomes.
Teams used sustainability data to reduce operating costs, manage risk, comply with local requirements, and make more informed day-to-day decisions. Those outcomes weren’t driven by ambition alone — they were driven by reliable data informing consistent decision-making over time, resulting in more profitable portfolios.
We see that reflected clearly in our global dataset. Using a pre-COVID baseline, energy use and carbon intensity continued to decline across both the U.S. and Europe in 2025, even amid economic uncertainty. That progress happened because teams stayed focused on execution — building by building, decision by decision.
That’s the kind of progress we exist to support.
Outcomes That Matter to Customers
When I look back at 2025, I think about outcomes customers achieved in very different ways.
At Unico Properties, Anita Jeerage, Vice President of Sustainability & ESG and her teams used performance data to identify operational improvements that resulted in approximately $500,000 in portfolio savings.
At BXP, Ben Myers, Senior Vice President of Sustainability, and Jim Whalen, Chief Technology Officer, committed to a sustained focus on technology-driven operational excellence has led to more than $2.2 million in avoided energy costs over time.
At Rubenstein Partners, Salvatore Dragone, Principal and Director of Property Management, and his teams used real-time data to drive operational improvements that delivered $629,000 in avoided energy costs across their portfolio.*
These outcomes didn’t require customers to be at a specific stage. They required trustworthy data, clear visibility, and the ability to make informed decisions when opportunities surfaced.
What Customers Told Us — and How We Responded
In 2025, we listened closely to what customers told us they needed.
We heard that data quality and trust are foundational — especially as investor scrutiny, regulatory requirements, and internal accountability increase. Teams need confidence that the data behind their decisions can stand up to questions, audits, and real-world consequences.
We also heard that too much time was being spent collecting data — chasing utility bills, managing spreadsheets, and reconciling sources — leaving too little time to actually use that data to drive outcomes.
So we acted.
We automated physical data ingestion at scale, reducing manual processing time by up to 96% through direct integrations and AI-driven extraction. We invested further in data quality, auditability, and in-platform verification. And through our expanded partnership with S&P Global, we now support independent verification of GRESB indicators — giving customers greater confidence in the decisions they make with their data.
Our goal is straightforward: reduce friction so teams can focus on outcomes, not data wrangling.
An Industry That Is Becoming More Decision-Driven
As Nicolette Jaze, Head of Sustainability and ESG at Galvanize Real Estate, puts it:
“We’re not pivoting in light of policy uncertainty—we’re doubling down. This is about making data-driven decisions, identifying the signal through the noise, and unlocking potential value that others have overlooked.”
Across markets, sustainability data is increasingly tied to core real estate decisions — leasing, capital planning, financing, compliance, and risk management. At the same time, requirements are becoming more localized and more operational.
In the U.S. alone, more than 42,000 properties in our dataset are subject to ordinance filings. For many teams, sustainability data is no longer a separate workflow — it’s becoming part of how decisions are made every day.
That shift is reflected in how the market engages with Measurabl. In 2025, more than 14,000 buildings across 47 countries joined the platform through our Free Solution, bringing our global footprint to over 22 billion square feet. We see this not as growth for growth’s sake, but as evidence that teams are choosing better data to support real decisions.
Building an Ecosystem Around Trust
Supporting customers at different stages requires collaboration.
Progress depends on customers, investors, policymakers, standards bodies, and partners working together around shared, trusted data. That’s why we continued to deepen partnerships in 2025 with organizations including USGBC California, the Green Building Council of Australia, EPRA, NAREIT, INREV, GRESB, CRREM, and MBA.
We also welcomed Mike Zatz as SVP, Global Data Ecosystem & Partnerships, bringing decades of experience building trusted, widely adopted sustainability data systems to help guide this work.
With every new customer and partner, the Measurabl dataset becomes more complete, more comparable, and more useful — reinforcing our role as the source of truth for sustainability data.
Looking Ahead
As CEO, my commitment is simple and consistent: listen carefully, act with discipline, and ensure our decisions deliver customer outcomes.
In the months ahead, I’ll be spending meaningful time with customers — listening to where they are today, what outcomes matter most right now, and where Measurabl can do better. This isn’t about asking customers to adapt to us; it’s about ensuring our decisions, roadmap, and investments reflect what customers actually need at each stage of their journey.
There is no single path or finish line. Our responsibility is to support customers wherever they are, with data they can trust and tools that help them make decisions with confidence.
Thank you to our customers, partners, investors, board members, and team for the trust you place in Measurabl. I’m looking forward to continuing this work together in 2026 and beyond.
Maureen Waters
Chief Executive Officer, Measurabl
