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Start Up Tackles Climate Change: Accounting for Carbon with Measurabl

Measurabl's San Diego-based team.
Measurabl’s team at their San Diego headquarters.

Matt Ellis wants to bring the ease and simplicity of TurboTax to the big corporate problem of how businesses track and report energy and water usage, along with greenhouse gas emissions and other environmental impacts.

His 2-year-old San Diego-based startup, named Measurabl (without the ‘e’), is positioned to cash in as regulators and institutional investors demand more detailed and accurate accounting of companies’ environmental and social impacts.

“We’ve been preoccupied with traditional financial metrics like return on investment and cost of goods sold for hundreds of years. But now people are interested in the ‘true cost’ of goods sold.” – Matt Ellis, Measurabl Founder & CEO

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